Founder & CEO, Happy Life Academy®, Sofia District, Bulgaria,
Location
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Founder CEO Ph.D.
Psychology Education Business Education Organizational Studies
About Stoyana
Dr. Stoyana Natseva is a globally recognised leader in transformational education, conscious leadership, and human development. As the Founder of Happy Life Academy®, she has empowered more than 100,000 students and certified over 3,000 coaches across 50+ countries through her proprietary methodologies. She is the author of 15 bestselling books and the creator of nine accredited MBA and Mini-MBA programmes. Her influence spans continents, having received 30+ international awards, including the prestigious Grand Prize Universe (Vienna, 2022). Dr. Natseva’s work has been featured in leading global publications such as Forbes, Entrepreneur, Vogue, Grazia, and Humans of Globe. She serves as the President of the International Association of Professional Trainers & Coaches (IAPTC®), where she leads accreditation standards, global conferences, and leadership development initiatives. She is also a board member of AACCI. Her educational background includes an MBA in Economics, an MSc in Psychology, and a PhD in Psychology / Narrative Identity, grounding her work at the intersection of leadership, psychology, and human transformation.
Services Offered
Business Strategy Consulting
High-level strategic guidance to improve competitiveness, market positioning, business models, and long-term growth.
Scientific and Technical Consulting
Expert advice on R&D, innovation, product development, and technical problem-solving across scientific and engineering domains.
Operations Consulting
Improvement of day-to-day business functions through workflow analysis, resource optimization, and performance enhancement.
Scientific and Technical Research
Deep-dive investigation into scientific or technical topics, often involving data analysis, experiment design, and evidence synthesis.
Gap Analysis
Evaluation of existing data, systems, or research to identify missing information, capabilities, or areas for improvement.
Expertise
Psychology
Education
Business Education
Organizational Studies
Professional Summary
Dr. Natseva is a transformational education pioneer with global impact across coaching, leadership development, and human growth. She founded and leads Happy Life Academy®, building a comprehensive transformation ecosystem serving tens of thousands worldwide. She also presides over the International Association of Professional Trainers & Coaches, where she leads accreditation, global conferences, and worldwide leadership initiatives.
Work History
Founder & CEO
Happy Life Academy®
2025
– Built a global transformational education ecosystem integrating coaching, leadership, and psychology.
– Designed proprietary coaching and leadership methodologies adopted by thousands of certified coaches worldwide.
President
International Association of Professional Trainers & Coaches (IAPTC®)
2025
– Led global accreditation standards for professional trainers and coaches.
– Directed international leadership initiatives, global conferences, and professional development programs.
Education Summary
Dr. Natseva holds an MBA in Economics, an MSc in Psychology, and a PhD in Psychology/Narrative Identity, demonstrating a strong interdisciplinary foundation for her leadership and human development work.
Education History
D.Litt (Social Sciences)
Azteca University – International Programmes
2025
Narrative Identity
Ph.D.
Azteca University – International Programmes
2025
Psychology / Narrative Identity
D.Sc.
Azteca University – International Programmes
2025
Educational Psychology
Publications Summary
Dr. Natseva is the author of 15 bestselling books in the fields of leadership, transformation and personal growth. The full list of titles is available upon request but is not detailed within the provided resume.
Published Works
The Internal Autobiographical Map: Enhancing Psychological Resilience in Post-Traumatic Recovery
Journal Article
Stoyana Natseva
2/18/2026
Journal: Not specified
Publisher: Ignited Minds Journals
Volume/Issue: 22/5
Pages: N/A
ISSN: ISSN 2230-7540
Abstract
Conventional trauma models often prioritize symptom reduction over restoring personal identity and narrative coherence, a critical gap for displaced and cross-cultural populations. This study proposes and tests the Internal Autobiographical Map (IAM), a framework for organizing life stories to foster resilience. A mixed-methods approach was utilized a structured questionnaire with 384 trauma-affected individuals from diverse backgrounds. Quantitative analyses revealed a strong positive association between autobiographical mapping and psychological resilience (r up to .764, p < .001). Factor analysis confirmed IAM as a robust, unidimensional construct explaining 88.46% of the variance. Storytelling (β = .508, p < .001) and positive reframing (β = .362, p = .005) were significant resilience predictors. Individuals with trauma histories scored significantly higher on IAM engagement (p < .001), indicating its role in identity reconstruction. The IAM is a powerful, culturally adaptable tool that empowers individuals to rebuild a coherent identity, thereby enhancing psychological resilience and enabling sustainable recovery that transcends clinical and cultural boundaries.
The role of visual mapping in enabling individuals to visualize their life narratives using IBM technology
Journal Article
Stoyana Natseva
2/18/2026
Journal: Not specified
Publisher: Ignited Minds Journals
Volume/Issue: Vol. 22/5
Pages: pp. 76–88
ISSN: ISSN 2230-7540
Abstract
The Inner Biographical Map (IBM) is a visual-narrative model designed to help individuals build and understand their identity through lived experiences. By utilizing symbolic maps with colors, shapes, and spatial sequencing, IBM facilitates recognition of emotional turning points and the reinterpretation of past events. The study explores IBM as a framework for identity transformation, promoting self-reflection, coherence, and psychological integration. Participants engaged in interviews and created their own maps, which were analyzed using Interpretative Phenomenological Analysis (IPA) to uncover themes and emotional trajectories. The findings highlight a four-stage identity shift—disruption, meaning-making, emotional release, and integration—demonstrating a transition towards psychological coherence. IBM serves as both a research tool and a transformative framework that enhances self-awareness and integration of identity.
Dr. Stoyana Natseva is an internationally recognized transformational author, leadership mentor, and academic contributor based in Sofia, Bulgaria. She holds the distinguished title of Europe’s No.1 Author in Transformational Literature by the World Book of Records, London, with over 282,000 independently distributed books. Conferred the title of Honorary Professor by Kennedy University, Paris, she is widely acknowledged for her contributions to education, leadership development, and global thought leadership. As Founder & CEO of Happy Life Academy, she actively mentors professionals and entrepreneurs worldwide and serves in several international advisory and editorial roles. Her recognitions, including the Influential Women Leader Award and IMPARC International Academic Recognition, reflect her sustained impact in transformational education, coaching, and global professional development.
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Profile Details
Member since
2026
Location
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Languages
English, Bulgarian
Availability
Available on Request
Hourly rate
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Mentorship Programs
Career Accelerator
$200/month
3-month program with structured guidance
Project-Based Mentorship
$150/month
Support for specific work projects
Single Sessions
$75/session
One-time consultation
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